Have a booth that stands out and announces what you do immediately.
Give away something people will want.
Make sure your give away has your business name and contact information, promotional reminders are helpful.
Collect your own leads (name, wedding date, email) with a contest at your booth.
Invite brides/grooms to enter a drawing for a valuable prize.
Qualify people immediately when they get to your booth to make sure you’re available and they actually need your services.
“What’s your wedding date? Are you looking for a florist?” If not, wish them well and move on quickly so that you can meet as many people as possible. Offer a Show Special, a discount or freebie if they book an appointment with you.
Set goals. Go for a meeting rather than trying to book right at the show.
Trying to get one client to sign on the spot, while 20 clients walk by is not the most effective approach.
Be friendly, approachable and engage the consumer.
Be sure to stand up during with your arms uncrossed and electronic devices out of sight. You would be amazed at the negative impact such body language has on a bride’s willingness to talk to you.
Stay all the way until the end and don’t leave your booth.
Packing up early looks unprofessional, and there are always couples who come in at the very end. If you abandon your booth during the bridal show, you’ll miss out on the “quiet time” to speak one on one with the couples who are still browsing.
Network and introduce yourself to as many other wedding pros as possible.
One of the biggest benefits of a bridal show is that it gives you a chance to network with dozens of other wedding vendors.
After the show, follow up fast!
Most of the work is done after the show. Send a postcard with an images that reminds brides of your booth, and include a personal note. Confirm any appointments you’ve set.
Have fun, embrace every opportunity and have great time.
Call Beau Monde Productions 905-524-3689 to learn more about marketing and promotions that will help increase your businesses profitability and bottom line by exhibiting in any one of our consumer trade shows. Face-to-face marketing that works!